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Hello from Istanbul, Turkey!

We want to say thank you for your interest in our company and mission! We promise that here at PASHA, you will fall in love with our line of luxurious, high-quality, intricately woven, and organic Turkish towels (and if for any reason you DON’T love them, we offer a money-back guarantee. No questions asked).


Back in 2015, we first visited the beautiful country of Turkey. Upon discovering how much we loved their quality towels, we bought many for ourselves as well as for family and friends… and they were a hit! After several years and a lot of brainstorming, we realized that starting our own Turkish towel company had the potential to not only promote a product we love and believe in, but also run a business that could benefit and bless the community we now call home. 

Thus, PASHA was born as a holistic way to invest in local businesses, offer jobs to young business leaders, and influence our community for good. Together, we are passionate about raising up young leaders in the Middle East, specifically within refugee communities. That’s where our name–PASHA–originated. It means “leader” in Arabic, Turkish, and Farsi, and it’s a daily reminder of why we do what we do.

Our PASHA team believes you should love the way your towels look and love the difference your towels make. Because we live in Turkey and have used every possible Turkish towel out there, we are in a unique position to guide you to your dream towel. We can say with confidence that we have done the hard work of finding the best, most beautiful and stylish Turkish Towels Turkey has to offer.



We believe profits and purpose should not be misaligned. Every business decision is balanced and weighed through the lens of how we can make an eternal difference in our world. With every PASHA towel we sell, we put our capital, profits, and personal time on the line to help as many people as we can with the resources God has given us.

On top of that, you get to be part of the bigger storythe purpose woven into every towel. Birthed out of a vision to see transformation among the most vulnerable people groups in the Middle East, PASHA exists today to employ locals and support refugees, widows, and children.

This means that every time you buy, use, or gift a PASHA towel you are joining us in the amazing story God is writing in the Middle East. It is our hope that every time you use a towel, to dry dishes, wipe your counter or relax on the beach, that you will reflect, think and even say a prayer in remembrance of the difference you’re making through PASHA.

Here are a few ways our company is making a difference:

Thank you for taking the time to read about us! We hope you enjoyed our story as much as you enjoy our products. Sign up for our PASHA Post newsletter to hear more about how your purchases are making a difference!